The quality of product is the most important to decide the consumer's trust. Besides that the brand name is the main element to keep long relationship with customers and it is also the main part that customers can believe in So our company has to ensure to stabilize the quality of products and improve the quality day by day. By those reasons, Nguyen Hau Im-Ex Joint Stock Company decided to invest the automatic production system with advanced technology, closed chain, and combined with modernized technique, ensuring the hygienic according to the quality administration program strictly that was recognized by all over the world such as: ISO, HACCP.... to warrant the customer's health safety. Nguyen Hau products are very plentiful and many types. They are produced from agricultural and seafood material. Nguyen Hau products are distributed at Supermarket system, market, distributors....in whole Viet Nam