NCB (Nouvelle Conserverie de Boujdour) has started its activities at the end of 2021. Specialized in producing and marketing canned small pelagic fish, it is the youngest member of Bicha Group, one of the largest in the sector, known for its important industrial infrastructure in line with the highest international standards. NCB thus, benefits from the group's expertise in terms of manufacturing processes that it has kept perfecting over 78 years of existence. The idea of creating NCB is a fruit of the desire to build a production unit close to rich fishing areas in order to guarantee unequaled freshness of the raw material used, and consequently a tremendous quality of the finished product.