«Orimi Trade» Group of Companies is the leader on the Russian market of hot beverages in terms of production volumes, technology and distribution. Moreover, it is Russia's largest importer of bulk tea and green coffee, one of the top five buyers of tea and green coffee in the world. Since 1999 it has been the stable leader of the Russian tea market with the share of over 30% in volume terms (Nielsen, 2014). On the Russian coffee market «Orimi Trade» has been ranked third, giving way only to multinational corporations but remaining the leader in the segment of roasted coffee. In terms of key financial indicators «Orimi Trade» is one of the 400 largest Russian companies rated by Expert magazine and «200 largest private companies in Russia» rated by Forbes magazine.