Orkla IMEA headquartered out of Dubai, is committed to delivering ethnic Indian and Indian-inspired culinary experiences to consumers in the region. Orkla IMEA carries the powerful heritage and strong brand recognition of MTR and Eastern, two renowned and loved brands in Indian cuisine. With a remarkable growth rate of 15% in the Middle East, Orkla India has demonstrated exceptional performance in the region. Notably, the Middle East constitutes a significant portion, 70% of Orkla India's total international business. Among the top-selling products, Spices and Masalas stand out as the most popular, followed closely by breakfast offerings, beverages, and Indian sweets. Added to that is the exciting growth momentum the company is seeing with the Eastern Arabic spice range. Orkla IMEA places a strong emphasis on comprehending local nuances and customizing its products to fulfil the varied requirements of consumers in this region.