Pamir Cola Group of Companies was established in 2004 in Afghanistan and holds all the required licenses from the relevant authorities. The company operates a modern production facility on a 95,000 sqm site in Herat Industrial Town, equipped with advanced European technology. Initially focused on non-alcoholic beverages, Pamir Cola expanded its portfolio to include mineral water, juices, carbonated drinks, energy drinks, natural fruit drinks, dairy products, and snacks. Between 2006 and 2011, several state-of-the production lines were installed, significantly increasing capacity. In 2017, the company was rebranded as Pamir Cola Group of Companies to support expansion and diversification. Further investments in 2018, including machinery from Tetra Pak and SIG, enabled the production of natural juices and dairy products. Pamir Cola produces over 65 products that meet international standards and is certified to FSSC 22000, ISO 9001:2015, ISO 22000:2005, and HACCP.