PeachTheGreatMENA is a EU co-funded initiative that promotes the exceptional quality of European processed peaches in Egypt, Saudi Arabia, and the UAE. The campaign aims to enhance the competitiveness and increase the exports of European processed peaches, while raising awareness and encouraging consumption of EU products in these markets. DELCOF S.A. is the cluster of the fruit processing industry of Greece. Its shareholders include the Greek Canners’ Association (representing 16 fruit processing companies), as well as, a number“ of cooperatives and privately held companies active in the fruit processing industry in Greece.