Established in 2014, PT Ichitan Indonesia is a partnership involving Ichitan Group PCL from Thailand & PT Atri Pasifik of the Alfamart Group from Indonesia. Specializing in the Ready To Drink sector, Ichitan prioritizes top-notch ingredients to create a range of high-quality products. Our vision is To be leading of quality RTD category through Fun, Innovative and Unique products. Our Mission is To satisfy consumer by delivering fun experience & best quality products through continuous improvements and innovation to achieve significant growth and give a positive contribution to stakeholders. Our Core Value is : Innovative Commitment Honesty Improvement Teamwork Agility Never Give Up ICHITAN has launched various products in various ready-to-drink beverage categories, including Milk Tea, Coffee, Juice, Milk, and Isotonic. Ichitan Thai Milk Tea is the Number 1 Milk Tea in Indonesia Product Line Up Ichitan_Thai_Milk_Tea_(TMT) Ichitan_Thai_Milk_Green_Tea_(TGT) Ichitan_Thai_Milk_Coffee_(TMC) Ichitan_Thai_Milk_Coffee_Salted_Caramel_(TSC) Ichitan_Thai_Coco_Water_(TCW) Ichitan_Thai_Mango_Coconut_(TMG) Ichitan_Korean_Banana_Milk_(KBM) Ichitan_Korean_Strawberry_Milk_(KSM) Ichitan_Brown_Sugar_Milk_(BSM) Ichitan_Signature_Dark_Choco_(SDC) Ichitan_Green_Tea_Apple_(GTA) Ichitan_Green_Tea_Blackcurrant_(GTB) Ichitan_Green_Tea_Honey_Lemon_(GTH) Ichitan_Chiz_Tea_(CMT)