Our journey began in 2020 with Pure Osho General Trading in Dubai, UAE—a focused FMCG trading company. Recognizing the growing demand for integrated business solutions in the region, PURE IBS was established in 2021 in Egypt. Today, with a strong presence across the UAE and Egypt, we provide a comprehensive spectrum of supply chain, logistics, FMCG, and complementary business services through our network of sister companies. We bridge strategy and execution—helping organizations achieve operational excellence and sustainable growth through reliable, efficient, and innovative solutions