Macadamias South Africa NPC spans a wide range of strategic focus areas serving the macadamia value chain of South Africa from farm to trade. We invest in research initiatives that enhance production, processing, and quality standards; drive transformation; promote market development; and ensure good governance and compliance in the macadamia industry. We champion a demand-led market approach through the World Macadamia Organisation (WMO), by showcasing the health benefits of macadamia, increasing consumer awareness and stimulating global demand. South Africa is currently the largest producer of macadamia nuts in the world, contributing significantly to the global supply of this premium nut. With over 85 000 tons forecast for 2025, the industry has made its mark as one of the country’s high-value agricultural exports. South Africa’s favourable climate and advanced farming techniques ensure that our macadamias are of exceptional quality, prized for their taste, texture, and nutritional benefits.