The SAMARA Company was founded in 1954 and specializes in canning sardines and mackerel. Since then, the company has been committed to serving its customers around the world with dedication and responsibility through its brands. The company is recognized internationally, with its current factory based in Essaouira in the industrial district, employing more than 300 workers, allowing it to reach an annual production capacity of more than 40 million cans of canned food, and thanks to its state-of-the-art production line, the fish processing capacity is more than 14,000 tons per year. Over the years, SAMARA has proven itself and has been able to offer, under the watchful eye of the owners, employees and experts, the most succulent recipes and unmatched tastes. The company accepts the production of cans under private labels.