Saudi Automatic Salt Refinery, commonly known as SASA, is a leading salt manufacturing company based in Jeddah, Saudi Arabia, with a heritage spanning over four decades. It specializes in producing high-quality salt products under the SASA and MASA brands, including premium crystallized and washed salts for consumer and industrial use. SASA pioneered refined crystallization processes in the Middle East, establishing a reputation for quality, purity, and consistency. Its products are lab-certified, natural, and widely distributed across Saudi Arabia and exported to international markets, making SASA a trusted household name and key supplier to major food brands. The company maintains a strong commitment to innovation, sustainability, and customer service, supported by advanced production facilities and stringent quality standards