Building Bridges Through Coffee Tradition Empowering Communities, Enriching Lives Our Mission To energize the local coffee sector and excel in the production, promotion and the marketing of Saudi Coffee locally and globally. Our Vision To become one of the largest integrated coffee players globally, supporting the development on the south and putting Saudi Arabia on the global coffee map. Our Goals Securing a Sustainable Coffee Culture Empowering Farmers and Local Talent Enabling the Sector Diversifying the National Economy Celebrating Heritage and Culture