Selva Gıda was established in 1988 as İttifak Un A.Ş. in Konya. It grew in a short time and formed the basis of today's Loras Holding. In 1994, Selva Gıda started pasta and semolina production and has become a popular brand in Turkey and the world with its innovative products. With its wheat flour, pasta and semolina product range, Selva Gıda is a brand preferred by consumers with its quality in the FMCG and out of home Consumption market.