Known to be the leading organic olive oil exporter in the world, olive growing in Tunisia is, first and foremost, a rooted history. It crystallizes the past in the present... similar to a quasi-perpetual present, the olive tree we have been offered; Trunk in soil, fruit above the sky! When nature rhymes with culture, the result enchants and leads to recognition. This explains the multiple gold medals won during the last decade at the most prestigious international competitions such as SIQEV, BIOL, Los Angeles IOOC, New York IOOC, Olive Japan and AVPA. Having a panel of well-known brands in France, Japan, USA and the United Arab Emirates, Tunisia plans to launch a new promotional campaign following the demand of olive oil sector representatives; The aim is to sensitize targeted segments on the importance of consuming extra virgin olive oil rather than other fats.