We are a proud third-generation Australian family-owned business. Vittoria Coffee has been roasting premium coffee in Australia since 1958. Today, over 1 billion cups of Vittoria Coffee are sold every year. We have grown to become a household name and continue to set standards for Australia's ingrained cafe culture and obsession with coffee. We are the pioneers of the great Australian Coffee Industry and today, Vittoria Coffee is Australia's No. 1 Pure Coffee brand.