The name YALA is more than just a brand; it is a promise rooted in a deep family heritage. Short for Yousef bin Abdul Latif and Sons Agriculture, YALA represents a legacy built on dedication, quality, and a profound respect for nature. ​Our journey began in 2010 with a clear vision: to set the global standard for organic dates. This commitment drove a decade-long, focused effort to transform our entire operation. By 2020, we proudly achieved 100% organic certification across all our farms and operations, a milestone that underscores our non-negotiable dedication to purity and natural goodness.