In 2017, Lucas Castro, founder and CMO, decided to find an ideal recipe that would bring unbelievable flavor to people focused on health, sports, and those requiring balanced energy. It marks the moment when Dr. Peanut was born, the peanut butter recognized by the public in Brazil and several countries as the best flavor in this segment. Each spoonful is produced to make the experience unbelievable to the point where consumers wonder if they are eating something sugar-free. “We like to push the boundaries of innovation and introduce unique flavors to promote physical and emotional comfort. We are always striving to deliver energy, healthy, and delicious food to our customers – and more, all without added sugars,” says Castro. Recently, the company became part of the Supley Group, the largest supplements company in Latin America, and is expanding the Dr. Peanut Way of Life all around the globe.