Understanding the Connection

Gain insights into how multisensory experiences—ranging from visuals, colour, aroma, sound, taste all the way to communication—activate complex brain systems, influencing emotional responses and consumer behaviour.

Framework for Product Development

Discover Givaudan's breakthrough framework that combines in-depth research and consumer insights to identify the specific moods and emotions linked to food and beverages. This approach can be utilized early in the innovation process to create distinctive products, packaging, colours, and communications tailored to those identified moods and emotions.

Interactive Experience

Engage in an interactive session where you can experience the emotional impact of various food and beverage products first-hand. You will also have the opportunity to experience some of the latest innovative tools and EEG (Electroencephalogram) devices employed in our research.