At Gulfood 2025, one of the world’s largest food and beverage industry exhibitions, Agthia is highlighting its latest innovations and growth strategies. Nizar Kayali, President of the Flour & Feed Division at Agthia, discussed the company’s expansion initiatives, health-conscious product innovations, and long-term vision with FoodTechBiz. As one of the UAE’s leading food and beverage companies, Agthia has continuously evolved to meet market demands, transitioning from a local entity to a regional leader with ambitions to expand globally.

Agthia’s robust presence in the food and beverage sector stems from its strategic structure, which is organized into four key pillars: Protein, Agribusiness, Water & Food, and Snacking. Kayali’s division, the agribusiness segment, focuses on two core categories: flour and animal feed.

"We belong to the agribusiness division, which focuses on two primary categories: flour and feed," Kayali explained. "Our flour brand, Grand Mills, and our feed brand, Agrivita, are among the leading brands in the UAE. We operate exclusively within the UAE, where Grand Mills holds a 45% market share in the flour segment, while Agrivita commands a 42% market share in the feed segment. Both brands play an essential role in the country’s food security initiatives."

Agthia’s commitment to high-quality products is evident in their long-standing legacy, as the company began its journey in 1978 with the inauguration of its first mill in Mina Zayed, Abu Dhabi. Since that time, the company has grown into a household name, providing essential products to the UAE’s food and agriculture sectors.

A new product launch: Nine Grain Atta

One of the standout features at Gulfood 2025 for Agthia’s Agribusiness Division is the launch of Nine Grain Atta. Kayali shared, “At Gulfood, our primary focus is on flour, as this is a major food industry exhibition. This year, we are launching Nine Grain Atta, a specialty flour blend designed for the Indian subcontinent. Unlike traditional atta, this new variant combines nine different grains, including wheat and chickpeas, offering a natural and organic product that aligns with our commitment to health and wellness."

This innovative product is a testament to Agthia’s response to changing consumer preferences, particularly the growing demand for healthier and more nutritious food options. With an increasing number of people focusing on holistic wellness, Agthia’s Nine Grain Multi Atta seeks to meet that need by offering a blend of grains that provides additional health benefits.

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