In 2013, DeJong Cheese developed its own label ‘Alphenaer’. The name Alphenaer is derived from the place name Alphen. An Alphenaer is an Alphen-born or someone or something that comes from the village of Alphen. And so does the cheese, hence the name Alphenaer. DeJong Cheese also sounds very international and maybe even a bit litigious. This does not fit with artisanal cheeses made with passion. Besides, goat's milk is a delicious, pure and beautiful product. ‘Because we were missing a truly authentic and traditional own brand, we developed our own Alphenaer brand in 2013. And in our Alphenaer cheese, you can taste the passion and love from start to finish,’ says Arjan de Jong, owner of DeJong Cheese - Alphenaer.