EMI: A Taste of Emirati Passion EMI, short for “Emirati,” is a brand inspired by the love of cooking and an appreciation for bold, unforgettable flavors. Founded by an Emirati man with a deep passion for food, EMI creates desserts and treats that deliver a truly memorable experience with every bite. What sets EMI apart is its dedication to blending tradition with creativity. Each product is a reflection of the founder’s journey—rooted in the rich culinary heritage of the UAE but reimagined to surprise and delight modern palates.