05 Sep 2024
4700BC & Netflix partners with Karan Johar to unveil popcorn flavors

In an exciting new partnership to elevate entertainment consumption, snacking brand 4700BC and Netflix have come together. This collaboration, featuring filmmaker Karan Johar and popular television actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours: Sweet & Salty and Cheese & Caramel, designed to perfectly complement Netflix’s diverse content library.
The exclusive 4700BC x Netflix popcorn flavours are inspired by the consumer insight that people love combining flavours at the cinema but don’t have that option available to them at home, until now. Through this collaboration, both 4700BC and Netflix, the two brands known for being innovative in their respective categories, are looking to enhance the entire viewing experience giving the consumers a flavour for every genre and a genre for every flavour, stated a press release.