Founded in 1986, HubSalt has been a pioneer in the salt business in Pakistan for nearly four decades, with an impressive product catalog of upwards of 350 grades of salt from industrial grades, and edible culinary salts, to decorative lamps, and bath & spa products. Helmed by CEO Ismail Suttar, the company has also been a leading supplier of pink Himalayan salt to global markets and brands. However, with the market recently being flooded with low-quality pink salt, the company felt the need to launch a brand that would strictly feature its high-quality pink Himalayan salt. Thus in 2017, Himalayan Secrets was born.