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Gulfood 2025 Press Releases

Carrying a 6,700-year legacy: 4700BC and the enduring history of popcorn consumption

4700BC Gourmet Snacks Hall: Trade Centre Arena Stand: S-C11
Carrying a 6,700-year legacy: 4700BC and the enduring history of popcorn consumption
The premium snacking industry has witnessed exponential growth over the past few years, with consumers increasingly seeking gourmet experiences that extend beyond traditional offerings. As a result, brands have innovated to meet the demand for convenience, variety, and quality in snacking. 4700BC, a brand at the forefront of this revolution, has carved a niche for itself by delivering a range of gourmet popcorn flavors that cater to the evolving tastes of modern consumers. With a focus on combining premium ingredients and bold flavors, 4700BC has successfully tapped into the growing trend of experiential snacking, becoming a leader in the competitive snack industry. In an exclusive interview with Adgully, Chirag Gupta, Founder and CEO, 4700BC, sheds light on the brand’s exciting collaboration with Netflix and Karan Johar, the inspiration behind their latest campaign, and the company’s ambitious growth plans. He also delves into 4700BC’s unique market strategy, the brand’s expansion into Tier 1 and Tier 2 cities, and how they continue to innovate in the premium snacking space. This insightful conversation reveals how 4700BC stays ahead of market trends while delivering an exceptional snacking experience to consumers across India and beyond.
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