Anticipating and meeting customer needs by offering a variety of high quality guaranteed products, according to their circumstances and purchasing power. -Complete all categories with items, within the portfolio of each production program. -Serious employer who motivates employees to work and achieve maximum results. -Excellent business partner who adapts to any situation in relation to customers, suppliers and partners. -Responsibility to the environment, society and the community where it operates and beyond. -Acknowledgments to shareholders, associates, employees, suppliers and all other partners who directly or indirectly affect the success of the Company and maximize profits. . Vision -To strengthen our position as a producer of quality food and hygiene products. To expand even more in Kosovo, region and beyond. -To enrich the portfolio even more and to invest in other production lines. -To ensure the sustainability of production by ensuring all markets where we are currently present, as well as to expand even more in the country, region and beyond.