As an indie brand, fritz-kola is an independent and owner-managed Hamburg-based company that has grown from a start-up to a medium-sized company and is now the market leader in premium small glass containers. fritz-kola was founded in 2002 by two students in Hamburg. The first kola was launched in 2003, followed by other kola products and numerous lemonades and spritzers. For the sake of enjoyment and the environment, fritz-kola has relied on reusable glass bottles since its founding and is constantly expanding decentralised bottling close to the consumer. In addition, fritz-kola engages consumers with its own "Every Bottle Helps" initiative and many other projects for a sustainable society. Mirco Wolf Wiegert and Florian Weins are managing directors of the company.