03 Feb 2025
Hawkins & Hartley Embarks on Global Expansion Journey at Gulfood Dubai 2025

Press Release Description
Hawkins & Hartley, a new premium tea room brand inspired by the timeless elegance of British tea culture, is set to make its debut on the international stage at Gulfood 2025. The event, which will take place from 17th to 21st February at the Dubai World Trade Center, will provide a platform for the brand to showcase its exceptional tea blends, artisanal offerings, and franchise opportunities to a global audience.
With a commitment to crafting the finest tea experiences, Hawkins & Hartley offers a curated selection of premium teas, including classic English Breakfast, exotic green teas, and distinctive herbal infusions. The brand also specializes in elegant tea accessories and bespoke menus designed to create an unparalleled tea experience.
As part of its ambitious expansion plan, Hawkins & Hartley is introducing franchise packages tailored for developed markets with high growth potential. CFO Azharuddin Merican bin Mohamed Kamarudin highlighted the opportunity, stating, “Our franchise model is designed to scale seamlessly and bring the charm of British tea culture to audiences worldwide.”
CEO Norzalina Mohamad Daud added, “Hawkins & Hartley aims to bridge tradition and modern sophistication, delivering a memorable tea experience to connoisseurs and newcomers alike. Our participation at Gulfood marks the first step in our journey to becoming a global name in the premium tea market.”
The brand is also open to B2B partnerships, offering its premium tea blends to cafes, hotels, and specialty retailers across the Middle East, Asia, and Europe.
Visit Hawkins & Hartley at the Malaysia Pavilion in Al Mustaqbal Hall during Gulfood 2025 to discover its offerings, explore franchise opportunities, and experience the luxury of British tea culture.
Media Contact:
Wan Muhammad Zainal
Chief Development Officer
Hawkins & Hartley Sdn Bhd
enquiry@hawkinsandhartley.com
+60102091910