Led by the Japan Livestock Products Export Promotion Council (J-LEC), nine Japanese exhibitors (including an egg products company) will showcase Japanese Wagyu beef at the Gulfood 2025 MEAT & POULTRY Pavilion. From February 17th to 21st, representatives from each company will welcome visitors to the J-LEC booth, providing valuable insights into Japanese Wagyu beef and highlighting potential opportunities for business partnerships. There will also be presentations and cutting demonstrations, as well as live cooking sessions with chefs from local restaurants. Visitors will learn how best to prepare and cook Japanese Wagyu beef to bring out its delicious flavours and understand what makes this wonderful product so special. Complimentary samples will be available every day, so please take this opportunity to try Japanese Wagyu beef for yourself. We look forward to seeing you there!