DİMES has achieved significant success in the cold coffee market, recording a growth of over 170%. The company continues to offer fresh and delicious alternatives to cold coffee lovers with its new brand, Obssesso. DİMES' Senior Brand Manager Merve Ekem stated, "We have achieved remarkable growth in the cold coffee market. This success is the result of our customer-centric approach and innovative products." Obssesso, a unique cold coffee brand developed by DİMES R&D Center, stands out with its innovative offerings. DİMES aims to solidify its leadership position in the market through continued investments in R&D and by responding to consumer demand.