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Gulfood 2025 Press Releases

21 Oct 2024

Smart retail game, Netflix-style collabs drive 4700BC popcorn growth

4700BC Gourmet Snacks Hall: Trade Centre Arena Stand: S-C11
Smart retail game, Netflix-style collabs drive 4700BC popcorn growth
4700BC, a snacking brand known for selling gourmet popcorn among other munchies, is looking forward to a robust festive season. The PVR icon-backed brand has shown significant financial growth and resilience, particularly in the wake of the COVID-19 pandemic. According to Chirag Gupta, founder and CEO of 4700BC, the brand has grown 40–50% year over year since COVID. The brand is driving strong growth on the back of meaningful partnerships and a very specific retail game, says Gupta.
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