21 Oct 2024
Smart retail game, Netflix-style collabs drive 4700BC popcorn growth

4700BC, a snacking brand known for selling gourmet popcorn among other munchies, is looking forward to a robust festive season. The PVR icon-backed brand has shown significant financial growth and resilience, particularly in the wake of the COVID-19 pandemic. According to Chirag Gupta, founder and CEO of 4700BC, the brand has grown 40–50% year over year since COVID.
The brand is driving strong growth on the back of meaningful partnerships and a very specific retail game, says Gupta.