Highland™ Premium Long Grain Jasmine Rice pride itself as one of the most favored varieties of fragrant rice in the world. Naturally cultivated in the Mekong delta, it is named after the sweet-smelling Jasmine flower of South East Asia. Highland™ Premium Long Grain Jasmine Rice is long, slim, and pearly white in color. It is soft and fluffy with a sweet aromatic fragrance when cooked. Highland™ Premium Long Grain Jasmine Rice compliments all cuisine and is loved by many around the world!