Clouding agent powder, also known as turbidity agent, whitening agent , and turbidity enhancing agent. It can make beverage products have a turbid or fuzzy appearance, help release and retain the aroma of fruit drinks, bury the odor and miscellaneous taste of fruit drinks, and can also enhance the lubricity and thickness of the taste of fruit drinks, especially effective Improve the natural look and feel of fruit juice drinks and significantly improve the quality of fruit juice drinks. The invention is not only applicable to cold juice solid drinks, but also to hot juice solid drinks.