WHY JUST COFFEE? These days, the way to consume hot drinks has changed dramatically from the past. This change is down to the fact that, first of all, consumers have changed. Modern consumers, especially new generations, are always looking for products with innovative and unconventional properties and flavours, but they are also very attentive to the list of ingredients in what they buy. Many of them are not satisfied with drinking the usual tea or coffee, but are attracted to new products, provided that they meet their expectations in terms of what they are made of, but most of all that they contain carefully selected ingredients. Foodness is the first company on the market that produces and distributes a revolutionary variety of drinks containing what we now call “super-food ingredients”, or plant extracts with famous properties.