The brand takes its name from Queen Elyssa, first queen and founder of ancient Carthage. Elyssa (Dido) flees Tyr, Southern Phenicia to escape her brother, King Pygmalion, and murderer of her husband. She is accompanied by a few faithful, taking the agricultural know-how of her country. The entourage first stops in Cyprus and then arrives in Carthage on the coast of present-day Tunisia. Elyssa receives a warm welcome and decides to settle there. Thanks to Elyssa, the cultivation of olives expands throughout the country, as well as almond, figs, wheat and pomegranate.