Over the 20th century, the company diversified into multiple FMCG categories and introduced products such as condensed milk, spices, detergents, and even iconic tea glasses in Saudi homes. baeshen.com From the 1970s onward, the company transitioned toward vertical integration — blending and packaging tea locally instead of relying solely on imports. baeshen.com In 1994, AMS Baeshen & Co built one of Saudi Arabia’s largest tea factories with international certifications, enabling more control over quality and product innovation. baeshen.com The company evolved from a family business into a closed joint-stock company with modern corporate governance, including the election of independent board members. baeshen.com It now operates across multiple markets in the MENA region, focusing on proprietary brand development, quality, and international presence — rather than simply distributing products.