Barça Energy Drink, the official energy drink of FC Barcelona, will make its global debut at Gulfood 2026. Developed by New Era Merch, the brand introduces a premium energy beverage produced in Europe and built for mass retail performance. The range includes three flavours—Original, Red Grape, and Watermelon—designed to deliver clean, reliable energy for active lifestyles. Leveraging the global recognition of FC Barcelona and a structured go-to-market approach, Barça Energy Drink enters the market with strong brand equity, scalable production, and the ambition to become a leading new player in the global energy drink category.