The Chakra brand is the core house-brand of Visnukumar Traders Pvt Ltd (VKTPL) for rice, appalam (pappadum) and groceries. Key features include: A wide range of South Indian rice varieties (Sona Masoori, Ponni (raw & boiled), Idli rice, Red Matta etc). Beyond rice and grocery, Chakra also offers frozen food solutions (“heat & eat” format) including parottas, masala dosa, medhu vadas and 100 % millet-based snack alternatives. Designed to cater to South Indians living overseas and global markets — the brand emphasises “Quality & Trust” worldwide.