Since its inception in 1980, drinho® brand has been used as an umbrella brand across 3 product categories, namely Soya, Asian Drinks and Tea-Based. drinho® positions itself as a great tasting refreshing Asian Drinks (ASD), targeting at the mass market cutting through all income groups, races and geographical area. Over the years, drinho® has steadily grown to be one of the leading brand in the Asian Drinks & Soya market of Malaysia.