Fayrouz was launched in Egypt in 1997 as the country’s first flavored malt beverage, introducing a unique concept that combines real malt and natural fruit flavor and bold carbonation for a balanced refreshment. As Egypt’s only real malt beverage, Fayrouz delivers a refreshing, unique beverage that blends enjoyment with indulgence. Over the years, it has become a beloved brand, offering sparkling malt-based drinks in a variety of flavor combinations such as pineapple, apple, pear and cactus fruit. Fayrouz’s commitment to meeting evolving consumer needs and offering greater convenience, while staying true to its heritage as a natural malt beverage.