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Gulfood 2026 Brands

GOYA

Goya Europa SLU Hall: Hall 2 Stand: 254
Goya, founded in 1936 by Spanish immigrants Don Prudencio Unanue and his wife Carolina, is the largest Hispanic-owned food company in the U.S. and a premier source for authentic Latino cuisine, offering over 2,500 quality products from across Latin America. Starting from a small storefront in Lower Manhattan, Goya has grown significantly, relocating to Brooklyn and then New Jersey, while expanding its manufacturing and distribution capabilities across the U.S., Puerto Rico, and beyond. With a commitment to quality reflected in its slogan, “If It’s Goya, It Has To Be Good,” Goya has achieved $1.8 billion in annual sales and cultivated a strong presence in both Hispanic and mainstream markets. The company is wholeheartedly committed to community support through its global initiatives, which encompass 300 charitable causes, food donations, environmental efforts, and cultural programs, all reflecting Goya’s core values and establishing the brand as a trusted source for authentic Latin cuisine.

Categories

  • Specialty Food
  • Ethnic Food
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