PREFFERRED story begins in the Platte River Valley of Nebraska, where farmer Norm Krug developed a passion for growing premium popcorn. Through years of refining soil nutrition and farming practices, Norm mastered popcorn agronomy and envisioned supplying high-quality popping corn to movie theaters and home consumers. In 1997, he partnered with some of the region’s best farmers to form Preferred Popcorn, united by a commitment to quality, honesty, and integrity. What started with a small customer base quickly grew as the company’s reputation for excellence spread. Today, Preferred Popcorn supplies major cinema chains, ships to over 70 countries, and operates across multiple U.S. states using advanced storage, processing, and packaging technology. Still led by experienced farmers, the company continues to innovate through sustainable farming practices, new popcorn hybrids, and recyclable packaging—remaining large enough to meet your needs, yet small enough to care.