Surge Energy Drink is the first premium Emirati energy brand, proudly produced in the United Arab Emirates under Premium Concept since October 2023. Built on the values of innovation, quality, and sustainability, Surge redefines what an energy drink can be—combining science, nature, and performance in every can. Each variant is formulated with natural taurine, tea-leaf caffeine, essential B-vitamins, and vitamin C, offering a clean and lasting energy boost without compromise. Beyond performance, Surge stands for a modern lifestyle of ambition and excellence, empowering individuals to push boundaries and achieve more. With a strong presence across the UAE and rapid expansion into international markets, Surge continues to lead the industry with its premium ingredients, recyclable packaging, and commitment to local production. Surge isn’t just an energy drink—it’s a symbol of power, innovation, and the future of Emirati excellence.