As health-driven snacking reshapes bakery aisles worldwide, Mantinga is redefining the doughnut with a breakthrough innovation that proves indulgence and balance can go hand in hand. Mantinga, the largest frozen bakery producer in the Baltics has unveiled its most disruptive product yet – a doughnut that delights like a treat but meets the fast-growing demand for healthier choices. With 30% less fat, 50% less sugar, and 7.5 g of fibre per 100 g, topped with blueberries and coconut flakes, it breaks away from the image of a heavy, calorie-rich snack. Its striking look and social media appeal make it a clear winner for retailers and HoReCa operators seeking to attract health-conscious impulse shoppers. This direction is intentional. According to market research company Innova Market Insights, one in three consumers worldwide now places health and well-being above all other spending priorities – even essentials. Retailers are already seeing stronger demand for products that combine indulgence, health benefits, and clean-label qualities. “Consumers want snacks that feel indulgent but deliver better-for-you benefits – and our latest doughnut innovation reflects exactly this trend,” says Ramunė Puzinienė, Head of NPD at Mantinga. Mantinga’s focus on healthier innovation goes back more than a decade. In 2018, the company pioneered long-fermentation, stone-baked sourdough bread – free from additives and added sugar – laying the foundation of its clean-label philosophy. Since then, Mantinga has steadily reduced sugar and preservatives across its 1,000-product portfolio, while investing in bake-off solutions that help retail, wholesale and HoReCa partners grow their categories confidently. With four state-of-the-art factories spanning over 62,000 m², Mantinga today exports to more than 40 markets, from Northern Europe to Asia. Backed by a strong pipeline of innovations shaped by wellness, convenience, and sustainability trends, the company is positioning itself as a premium partner driving bake-off category growth worldwide.