Dayem… The Brand That Led Touch Food to the Forefront of the Meat and Poultry Industry in Middle East Asmaa Yehia, Commercial Director of Touch Food for Food Industries, stated that Dayem brand has become one of the leading names in the meat and poultry manufacturing sector in Egypt and the Arab region, following the company’s success in building an integrated production system offering more than 105 diversified products, including chilled, frozen, smoked meat and poultry, as well as canned food products, with strong local market penetration and expanding exports to the Gulf, Africa, and Palestine. She explained that Touch Food has an industrial heritage exceeding 75 years in food manufacturing and operates under the leadership of Eng. Ahmed Abdel Fattah, Chairman of the Board. Today, the company employs over 3,000 employees working within a fully automated production system supported by advanced processing lines that minimize human error and ensure consistent product quality. Yehia added that Dayem represents the most important brand within Touch Food’s portfolio of 13 brands and receives top priority within the company’s expansion and marketing strategies, as it serves as the primary interface with both commercial and consumer markets. Dayem products are widely distributed across major supermarket chains, hotels, restaurants, and tourism establishments throughout Egypt. She emphasized that Dayem’s success is closely linked to Touch Food’s strong industrial infrastructure and integrated supply chain, which includes the company’s own poultry slaughterhouses and direct meat import operations without intermediaries. This structure provides a competitive advantage in both quality and pricing while ensuring uninterrupted production during challenging economic conditions. Regarding quality assurance, Yehia confirmed that Touch Food operates in accordance with international standards and holds ISO, FSSC, and BRC certifications, in addition to being listed on the Egyptian Food Safety Authority’s white list. These credentials have strengthened international confidence