Dubai International Chamber, operating under Dubai Chambers, has successfully facilitated the expansion of Surge Energy Drink, a Dubai-based premium energy drink brand, into Azerbaijan. The Chamber supported the company in signing an exclusive distribution agreement with Zana MMC, a leading Azerbaijani distributor. This marks a significant milestone in Surge’s strategy to extend its presence to 12 new markets within a year and 60 countries within five years. The Chamber played a vital role in this achievement by providing market data, business insights, and organizing bilateral meetings with potential distributors. These efforts resulted in a swift and successful market entry for Surge within a month. Salem Al Shamsi, Vice President of Global Markets at Dubai Chambers, emphasized the Chamber’s ongoing commitment to supporting Dubai-based companies in achieving sustainable international growth, aligning with the goals of the Dubai Economic Agenda (D33). Dr. Ghandy Abuhawash, Founder and CEO of Surge Energy Drink, expressed pride in representing Dubai with a premium, innovative product crafted locally. He noted that the Azerbaijan expansion marks “just the beginning” of the brand’s journey to becoming a global leader in the energy drink sector. Dr. Ghandy highlighted the Chamber’s role in helping Surge connect with trusted distributors and gain valuable market insights, forming a strong foundation for international success. Established in 2017 under Brands Republic Limited Group, Surge Energy Drink has rapidly grown into a recognized Emirati brand known for quality, innovation, and sustainability. Dubai International Chamber’s support of such ventures through its 31 global offices, including one in Baku, reinforces Dubai’s mission to empower local businesses and enhance the emirate’s global trade presence.