Eastroc Beverage Showcases Functional Drinks at Gulfood 2026 Dubai, UAE | January 2026 — China’s leading functional beverage brand, Eastroc Beverage (Group) Co., Ltd., participated in Gulfood 2026, the world’s largest annual food and beverage trade show, held from 26–30 January 2026 at the Dubai World Trade Centre. Eastroc Beverage made a strong appearance at Za’abeel Hall 2, Booth Z2-40, presenting its core products, including Eastroc Vitamin Energy Drink and Ewater Electrolyte Drink. Designed for energy replenishment, hydration, and electrolyte balance, these beverages cater to diverse scenarios such as work, sports, and travel. During the exhibition, the company hosted business networking sessions, sharing its strategic plans for the UAE and Middle East markets, based on research of local market dynamics, consumer habits, and competitive landscape. Eastroc Beverage plans to build a solid market foundation through collaboration with local distributors and modern retail channels, using Saudi Arabia as a regional hub to expand into the Middle East and Africa. The exhibition attracted visitors from 195 countries, including distributors, retailers, and industry professionals, offering Eastroc Beverage a platform to increase global exposure and promote international recognition of Chinese functional beverages. Interactive activities such as product sampling and guided tastings enabled attendees to experience the drinks’ functional benefits firsthand, highlighting energy support, hydration, and electrolyte replenishment across various scenarios, while fostering on-site business discussions. Mr. Hu Yajun, Vice President of Eastroc Beverage, commented: “Gulfood provides an important platform for connecting with global partners. We look forward to exploring new opportunities and strengthening Eastroc Beverage’s presence in international markets.” Participation in Gulfood 2026 reinforces Eastroc Beverage’s commitment to global expansion, strategic regional growth, and the delivery of high-quality, science-backed functional beverages to consumers worldwide.