ESF Food Service, a leading foodservice distributor and category specialist in the UAE, announces its participation at Gulfood 2026, with an expanded and immersive stand located at the entrance of Hall 5 – Power Brands. At this year’s exhibition, ESF will showcase a broad portfolio of integrated foodservice solutions designed to support hotels, cafés, restaurants, QSRs, airlines, caterers, and cloud kitchens. The stand brings together global brands, culinary expertise, and market-ready applications focused on menu innovation, consistency, scalability, and operational efficiency. Visitors will explore a wide range of culinary applications across Italian cuisine, bakery and pastry, desserts and gelato, beverages, and complementary menu solutions, including sandwich, grab-and-go, and deli concepts. Each zone is designed to demonstrate how operators can translate quality ingredients into profitable, repeatable menu executions adapted to the realities of the UAE market. Live chef demonstrations and tasting stations will be at the core of the experience, offering practical inspiration through real foodservice applications, while highlighting ESF’s strong capability in menu development, product selection, and category management. The stand will also feature multiple digital displays showcasing recipe ideas, menu concepts, and brand activations. Throughout Gulfood, ESF’s commercial, culinary, and category teams will be available to engage with customers and partners to discuss new product introductions, category development, and distribution opportunities across the UAE and wider GCC.