India’s leading FMCG player, Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has launched Coolberg Diet, India’s first zero-sugar malt beverage. This move sets a new benchmark in mindful drinking, with the drink specially crafted for health-conscious and trendsetting consumers. Coolberg Diet delivers a revolutionary, guilt-free refreshment experience. As a growing number of fitness-focused consumers move away from sugary soft drinks, this innovative beverage offers a flavourful, zero sugar, zero-alcohol alternative that perfectly complements today’s modern, wellness-driven lifestyles. Available in refreshing Peach & Strawberry flavours and presented in a stylish 330 ml glass bottle, Coolberg Diet is poised to redefine the non-alcoholic beverage segment in India. Priced at an MRP of ₹109, this next-generation beverage caters to a wide range of modern consumers, from gym-goers and diabetics to keto-conscious individuals and Gen Z wellness seekers by offering less than 5 kcal per 100 ml, zero added sugars, and no caffeine.