Posca Hydrate makes its official Middle East debut at Gulfood 2026, introducing a bold new chapter in functional hydration to the GCC. Designed for modern consumers seeking performance, gut health, and clean-label refreshment, Posca Hydrate is a sparkling, zero-sugar beverage built on both ancient wisdom and modern science. Inspired by a 2,000-year-old Roman hydration ritual, Posca Hydrate reimagines the legendary vinegar-based drink once consumed by gladiators and soldiers. At the heart of the formula is halal-certified grape vinegar, carefully balanced with electrolytes, prebiotics, and natural ingredients to support hydration, digestion, and everyday wellness. The result is a crisp, refreshing drink that delivers real function with serious flavour. This is hydration with purpose. The Elixir to Fix Ya. Founded in Australia, Posca Hydrate has quickly established itself as one of the country’s fastest-growing functional beverage brands. In its first year, the brand has achieved strong retail distribution, major media exposure, and loyal consumer adoption, proving demand for a new alternative to sugary sports drinks and artificially sweetened beverages. Its appearance at Gulfood 2026 marks a key milestone in its international expansion strategy, with the UAE and wider GCC identified as priority markets. Posca Hydrate was co-founded by flavour expert and media personality Merrick Watts alongside beverage industry executive Ed Stening. Together, they set out to create a drink that is functional by design and enjoyable by intent, suitable for multiple occasions, from training and recovery to daily hydration and social moments. Showcased within the Australia Pavilion in partnership with Austrade, Posca Hydrate invites retailers, distributors, and hospitality partners to experience a new category of hydration firsthand at Gulfood 2026. For more information, visit poscahydrate.com or follow @poscahydrate on Instagram and TikTok.