Gujarat Cooperative Milk Marketing Federation (Amul) has retained its position as India’s No. 1 food brand, according to the Brand Finance India 100 - 2025 report. Amul recorded an impressive 24% year-on-year growth in brand value, reaching USD 4.1 billion, reinforcing its leadership in India’s food and dairy sector. Amul leads the list of India’s Top 5 Food Brands ahead of Mother Dairy, Britannia, Nandini, and Dabur. The report attributes this growth to Amul’s strong product portfolio, particularly its expanding protein range and health-focused offerings, which have been gaining traction in the Indian market. The brand’s competitive pricing, deep market penetration, and consistent consumer engagement have also contributed to its valuation surge. Amul has also been ranked as the third strongest brand in India overall, across all categories, with a Brand Strength Index (BSI) score of 91.2 out of 100 and an AAA+ rating—testament to its enduring consumer trust and preference. The report notes that Amul’s entry into the North American market marks a significant strategic milestone, positioning the brand for long-term global growth.